Advocating Independent Music and Film Through Creative Exposure…

Publicity: Custom traditional and non-traditional publicity campaigns for record releases, tours, one-off singles, videos, and events including long-lead press, national, local and regional print, online media, and blogger promotions.

Marketing: Campaign planning and execution, project management for record and film releases, tour promotions, direct-to-fan marketing capabilities, new media and social networking, online retail and promotional tools, street teaming, guerilla marketing

Tour Promotions: We always work to maximize exposure for our artists while they’re on the road. In fact, it’s our specialty.  In addition to soliciting concert previews/reviews and inviting media and industry contacts to shows, we also target lifestyle-based online media and indie retail outlets such as vintage and record stores, integrating the artist into the city’s local creative culture.

Lifestyle Marketing and Special Promotions: Introduce artists and their music to other areas of the band’s psychographic. Marketing that appeals to their personal activities, interests, and opinions including outreach to appropriate brands and designers, lifestyle-based press, and non-profits. We can also brainstorm coordinate contesting and cross-promotions to garner non-traditional buzz around campaigns.

Events: Specialty in non-traditional event planning and execution, talent booking, brand integration, music showcases, movie premier and record release parties

Artist Development: Needs assessment,  identify target fan bases and stand out tracks, do-it-yourself marketing plans for bands, strategic timelines, and industry outreach.

PROJECT TSTMKR: We are a resource available to agencies and brand clients as a boutique indie, lifestyle and music marketing authority on the pulse of tastemaker culture. Details here.